Competing in the Age of Digital Convergence

By: David B. Yoffie

Published February 1st 1997 by Harvard Business Review Press

Category: Business

Pages: 464 pages

ISBN: 9780875847269

Competing in the Age of Digital Convergence is a product of a conference on the computer, telecommunications, and consumer electronics industries held at the Harvard Business School in October 1994. Drawing from a wide range of company and industry examples and a variety of analytical perspectives, the authors explore the dynamics of the rapidly evolving digital environment. The papers are organized into four sections: Part I provides an historical perspective on the computer industry; Part II addresses prospects for industry convergence; Part III identifies economic, legal, and managerial challenges, with particular emphasis on product and process development and the role of inter-firm alliances. David Yoffie's introduction accentuates underlying themes, suggesting that commercial success and sustained advantage are more effectively achieved through "creative combinations" of available technologies and new managerial capabilities than through radical technological innovations.